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A great idea, but without money.

Today I saw an old Ted talk with Rory Sutherland. He was giving a great speech about marketing and how to create real value. In one of his slides he showed a classic four square matrix. The axis were “Stuff that costs a lot of money” and the other axis “Stuff that have a big…

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We make this possible – to you, the brave ones!

Today I want to bring the spotlight back to all the amazing people who are making this project come true. The people who have been brave enough to believe in The Startup Adventure from the beginning are the people who risk the most. But it’s also the people who I will care for and remember…

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Getting closer… with great force

It feels like I have been running this project for over a year now. Every day feels like a week. That’s not because of boredom, it’s because a lot of things happen every single day. I just realized that with your help I have been able to raise over 100 000SEK in 26 days. And…

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The devil is in the details

This weekend I’ve started with the details in the project. According to the famous saying, “the devil is in the details”. I believe that applies for me as well. If I don’t have most of the crucial details in order I can get in a lot of unnecessary trouble. For example, a few years ago…

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I’m too busy, to be busy. – The risk of being “too” busy.

People are busy, very busy. So busy they can’t find time for meetings in the next month. Okay, let’s face the fact, it’s a lot to do and there is more to come. But in this storm of things we all are in, we have to find space. Steve Jobs wrote about Zen culture in…

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