Why are people in the slums not starting innovative businesses for a global market?


The question might sound strange but I will guide you through it.

My argument is that with the access to internet you have access to knowledge, with the access to knowledge you can create some incredible things. For example build an innovative business on a global scale. So today even people in the slums can access an internet café and have access to all this knowledge. What stops them from doing something huge?

I think it’s in the mind of people. The ability, or should I say the possibility, to think different and to think big. I also think that people’s thoughts are based on the input of information and knowledge. So if you watch soccer all day the chances that you are thinking about soccer is higher than if you were watching political debates.

To be able to think in an innovative way you need to be at the edge of the thinking-zone. The thinking-zone is a metaphor for an area illustrating common and uncommon thoughts in a society. The common thoughts a collected in the middle and as more uncommon the thought gets as more it will be positioned at the periphery of the thinking-zone. The people who are exposed to mass media, the common newspapers, only one culture, general education are the ones thinking similar thoughts. They are the ones crowding the middle of the thinking-zone. People who expose them self to different cultures, a unique combination of different experiences, a unique combination of different information or a very deep niche expertise in one area are the ones who are thinking new thoughts. They are located at the edge of the thinking-zone.

So imagine people in the slums are not exposing them self to a unique set of information/knowledge, they are relaying on the information they get from their society. And create a likeminded cluster. In the same manner as in a smaller city in any other country in the world, where people do the same things, talk about the same things, listened to the same music, read the same books, watch the same tv-shows.

Are you a product of your context? What is your context? Is your context the same as for people around you? Or is it unique?

These questions brings us to; how can you design your own context? But that’s a subject for another blog post…

Input = output

unique input = unique output


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