Entries from 'Value'

A great idea, but without money.

Today I saw an old Ted talk with Rory Sutherland. He was giving a great speech about marketing and how to create real value. In one of his slides he showed a classic four square matrix. The axis were “Stuff that costs a lot of money” and the other axis “Stuff that have a big…

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Create value from nothing – How can we do just that?

My colleague Dominika sent me an e-mail today with a funny story. The story, which you can see in this blog post, is a good example of how you can create a value without having anything. The example in the story down below it might not be the best in a moral perspective. But if…

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